My client is a global fashion retail brand with operations across the globe. Due to strategic business development, they are looking for a strategic Brand Director to lead their team in Hong Kong as their regional retail office.
Wholesale & Ecommerce Strategy:
Develop comprehensive strategies for wholesale and ecommerce channels in the APAC region, including overseeing franchisee operations.
Ecommerce Management:
Lead the ecommerce strategy, working closely with internal and external teams to drive online sales, optimize user experience, and implement digital marketing initiatives.
Franchisee Operations:
Manage relationships with franchisees, providing support, guidance, and resources to ensure brand consistency and operational excellence across franchise stores.
Channel Expansion:
Identify opportunities to expand the brand's presence in the ecommerce space and through franchise partnerships, driving growth and market share in the APAC region.
Merchandising & Inventory:
Collaborate with teams to ensure optimal product assortment, pricing strategies, and inventory management for both ecommerce and franchise channels.
Sales & Performance Analysis:
Monitor sales performance across wholesale, ecommerce, and franchise channels, analyzing data to identify trends, opportunities, and areas for improvement.
Marketing Integration:
Coordinate marketing efforts across wholesale, ecommerce, and franchise channels to ensure a cohesive brand message and drive customer engagement.
Compliance & Brand Standards:
Uphold brand guidelines and standards across all channels, working closely with franchisees to ensure alignment with the brand's values and image.
Team Leadership:
Lead and motivate a team responsible for managing ecommerce operations, franchisee relationships, and wholesale accounts in the APAC region.
Cross-Functional Collaboration:
Collaborate with internal teams such as marketing, sales, operations, and finance to align strategies and achieve business objectives.
