A leading Automotive Logistics Organization is looking to bring on a Marketing Manager to lead the development, execution, and optimization of comprehensive marketing initiatives. This role requires a professional with a deep understanding of market dynamics, consumer behavior, brand positioning, and digital innovation. The ideal candidate will have an analytical mindset, creative vision, and meticulous approach to implementing impactful marketing strategies that drive brand growth, audience engagement, and revenue generation.
Responsibilities:
- Develop and execute multi-faceted marketing strategies to enhance brand awareness, customer acquisition, and market penetration. Align initiatives with corporate goals using data-driven insights.
- Ensure brand consistency across all communications and adapt messaging to maintain relevance. Collaborate with product, sales, and creative teams to develop marketing assets.
- Lead data-driven digital campaigns across SEO, SEM, paid media, and marketing automation platforms. Optimize website performance and user experience.
- Oversee content strategies, manage content calendars, and create marketing materials to establish industry authority.
- Track campaign performance, conduct market research, and provide actionable insights to optimize strategies.
- Develop and execute omnichannel advertising strategies, manage relationships with external agencies, and optimize ad spend.
- Work with sales, product development, and operations teams to align marketing efforts with business objectives. Provide insights and recommendations to executive leadership.
Qualifications:
- 5+ years in marketing, branding, or advertising with proven results
- Proficiency in Google Analytics, SEO tools, PPC platforms, CRM systems, and marketing automation platforms
- Strong strategic and creative skills
- Excellent data analysis and project management abilities
- Exceptional communication skills
- Up-to-date knowledge of industry trends and best practices
- Degree in Marketing, Business Administration, Communications, or related field
- Certifications in Google Ads, HubSpot, or digital marketing platforms
- Experience in both B2B and B2C marketing environments
- Background in public relations, event marketing, or influencer partnerships
